Tanoker community as a counter culture movement to communicate traditional games in Ledokombo Jember Indonesia

Tanoker is one of the traditional games in Indonesia which cultural heritages whose existence must be protected and preserved. The community has begun to actively promote this game introduced community. purpose study examine their efforts prevent negative impact online gaming culture through games. This type research using a qualitative approach with ethnographic methods was used as well by analyzing text interview results. results showed that played role communicating tanoker counter movement communicate Ledokombo Jember. not anti-modern games, some them who come cell phones, there are only rules when activities being carried out, handphones cannot used. where good values internalized children aims contribute solving problems, especially preparing live healthy, fostering cooperative, discipline, sportive sense, smart having prosperous lives.